Sailfish Media

Caroline Poynton is a business journalist and editor with over ten years’ experience working across a range of media. She offers clients a wide range of editorial services, with an emphasis on always delivering engaging and precise content within frequently tight deadlines.

For six years, she worked for Ark Group as editor of legal management title Managing Partner, before becoming the Group’s editorial team leader and then publisher. During that time, she was responsible for several titles and a growing editorial team.

In 2007, she left Ark Group to launch her own freelance business, Sailfish Media. As a freelancer, Caroline has edited several titles, including Ark Group’s FD Legal and the KermaPartners Quarterly , published by legal strategy consultants KermaPartners. She has also written several in-depth reports, including ‘Business critical knowledge management’, ‘Business continuity planning for law firms’ and ‘Managing the evolution of libraries and information services’. Although Caroline has significant experience in the legal sector, she has also used the freelance opportunity to broaden her horizons. She is a regular contributor to leading corporate communications magazine, CorpComms, and has worked for a variety of ‘non-legal’ clients, including insurance and financial comparison website BeatThatQuote.com and design consultancy Fitch.

For the past two years, Caroline has also supported legal consultancy KermaPartners in its ongoing communications initiatives, including developing its website, providing online and offline editorial services, coordinating and managing survey distribution and analysis, and frequently writing press releases/marketing copy.

End-to-end publishing: Caroline is an experienced editor who can happily pull together a publication from concept to printing and publication. From commissioning and writing content, to managing sales teams and budgets, Caroline delivers top-quality editorial with a keen understanding of commercial priorities.

Feature writing: Just give Caroline the topic (or ask her to present some ideas) and she will do the rest. Caroline is a highly experienced feature writer who has met and interviewed innumerable business leaders and experts for in-depth, topical features and profiles.

Report writer: Caroline has written several in-depth reports (up to 40,000 words) that require significant market research, expert interviews and contributions, and latest statistical insights. These are published as standalone reports and are marketed globally.

Sub-editing: As a magazine editor, Caroline has always had to have a keen eye for detail. She frequently sub-edits large-scale reports and smaller features, checking for consistency, flow, structure and accuracy – and editing/re-writing as necessary (liaising with authors throughout the process, if required).

Marketing/SEO copy: Caroline is also experienced in writing marketing copy, including press releases, website and SEO copy. In supporting a firm’s marketing initiatives, Caroline partners with clients to understand the company’s culture and goals before using that understanding to write copy that fully reflects those values.

Roundtable/panel discussion leader: Caroline has frequently chaired roundtables and panel discussions, often writing a post-discussion analysis/feature for publication.